Continuing our Research during a Global Pandemic: Reflections from a 12 year Research Collaboration

Rethinking Ethical Consumerism

Danielle Tucker, Pamela Yeow and Alison Dean, 10th December 2020

Research collaboration in academia is an important part of what we do, not only for developing new research ideas and pooling resources and skills, but also for personal motivation and camaraderie.

We have been working together since 2008 on a variety of research projects about the role of organisations on societal behaviour change. Over this time we have gotten to know each other’s strengths and weaknesses and understand how we work together. However, when our most recent project suffered severe disruption due to the outbreak of COVID-19 in the UK in March 2020, we not only had to adapt our research methods, but also had rethink the way we worked together collaboratively.

In this article, we reflect on some of the changes we have made in recent months, which have led our research collaboration to evolve and become more…

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